What it does
Facade is a Normal-type physical move. Standard base power at full health with no status — usable but not special. Under Burn, Paralysis, or Poison (including toxic), the power doubles.
The burn interaction is the key: burn normally halves physical Attack, but Facade bypasses that penalty while still getting the power doubling. The math result is that a burned Pokémon hits with full Attack stat at double base power. That's a meaningful multiplier.
Pair that with Guts: Guts multiplies the Attack stat by 1.5 under any status. Burned user with Guts → Attack ×1.5, Facade power ×2, burn Attack penalty bypassed. Three effects stacking makes the damage output genuinely threatening. This is why Flame Orb exists in competitive builds — deliberately taking burn to trigger Guts and Facade simultaneously is a real playstyle.
Contact move, Normal type, normal accuracy. Normal type has broad neutral coverage — almost nothing outright resists it, though Ghost-types are completely immune.
Who runs it
Diggersby (6% usage) can run Facade in Guts contexts, though it's not the dominant build. Its high Attack potential from other sets creates occasional Facade configurations that work in specific team compositions.
Pangoro (15% usage) is Fighting/Dark with high base Attack. Facade on Pangoro is typically supplementary Normal-type coverage — a line that's near-universally neutral in typing when its Dark and Fighting moves are resisted. 15% usage means some configurations run it, not all.
How to use it
Without a status condition and without a plan to get one, Facade is a mid-power Normal move — serviceable but replaceable. The move earns its slot when a status condition is actively planned for, either through a self-held item like Flame Orb or by anticipating the opponent will inflict status.
Once status is active, Facade almost always beats other physical options — double power, burn penalty bypassed. In doubles, if an opponent uses Will-O-Wisp or Thunder Wave on you, that's exactly when Facade becomes explosive.
Tips & strategy
Sleep does not activate the power doubling — only burn, paralysis, and poison. A sleeping Pokémon using Facade hits at normal power.
Normal-type moves cannot hit Ghost-type targets. If the opponent's board includes Ghost types, Facade does nothing against them. Any Facade user needs an alternative coverage move for those matchups.
Contact move chip from Rocky Helmet and Rough Skin applies. Not a dealbreaker on a bulky Guts user, but worth tracking in the damage calculation.